The more difference your work makes to the bottom line, the more important your work and your team is.
So you can be as clever as anything, but if you are not influential, you are not making much difference to the business.
And if you’re not seen to be making a difference to the business, you’ll find budgets shrink, invitations to key meetings are not received and over time your motivation, status, and job satisfaction dwindle.
Add to that the problems of staff retention – if staff don’t feel they are fulfilling a purpose then they’re more likely to leave.
Positioning
Think carefully about your positioning in the business. Why does your function exist? If your answer is transactional that’s something you can address. Consider your usefulness to the business.
Problem-Solving
Do you trade in information? Wisdom? Or solutions?
Relationship Development
A business is a machine – the components are people. How the people work together is the key to how well the machine runs.
Effective Communication
We need to take some responsibility for how our communication is received, not just how it’s sent. If we don’t we’ll be ignored.
This series of posts will examine each of these four pillars of Influence – lookout for them over the coming days.
Would you like a structure and some guidance so you can keep your marketing going and suffer fewer revenue troughs?
Get in touch with me and we can discuss what approach would work best for your business.
