Identity is a strong behaviour driver. Seeing yourself as a slothful couch potato makes it even harder to get up and do some exercise.
This is why we say that it’s even more important for your beliefs to be useful than for them to be true.
What?!!! There is something more important than truth????
If you’re uncomfortable with this, you won’t be for long because your behaviour ties in with your identity if you establish your identity strongly enough. Which makes the statement true as well as useful.
From the fantastic habit-formation expert James Clear to the leading hypnotherapist Steven Burns, those in the know say,
We have to get our identities into a place that drives the behaviours we want.
And that involves consciously stating who you are – in the present tense.
So why don’t we begin now?
What behaviours do you want to adopt or reinforce and what/who does that mean you are?
Why not say it out loud now, or write it at the top of your to-do list every day?
Would you like a structure and some guidance so you can keep your marketing going and suffer fewer revenue troughs?
Get in touch with me and we can discuss what approach would work best for your business.
