If you’re a technical specialist in an organisation, perhaps an insights or data head or a general counsel, how can you and your team increase your influence?
Businesses employ specialists but what they need is for that specialist knowledge to be integrated into the organisations so it produces a difference to the bottom line.
The transition from technical leader to business leader requires just such a shift. We tend to provide our knowledge and perhaps make recommendations, but what makes greater impact on the business is to lead with the solution, backed up by data/law.
This makes our solutions more easily assimilated and creates more impact in the business than leading with the data.
The data is not the answer, the data is the ‘working out’. The business solution is what we need to be trading in to be most effective in the business.
As James McCormick, Principal Analyst at Forrester says,
‘Customer insight teams are generally undervalued. They don’t sell what they do, they just are.
They tend to be project-based; those projects are always a collaboration with a business team and when they’re a success the business team tends to get the credit.’
When we trade in solutions rather than our technical currency, we can enter into more senior conversations and get greater credit for our work.
Would you like a structure and some guidance so you can keep your marketing going and suffer fewer revenue troughs?
Get in touch with me and we can discuss what approach would work best for your business.
