Do they have enough gravitas? Do they know how to inspire confidence?
Or are you called on to attend meetings and have conversations that you shouldn’t have to be a part of?
You don’t have time for that and any time you spend ‘rescuing’ your staff is time better spend empowering them and working on your own growth projects.
Stakeholders – and clients – will usually prefer to work with the most senior person but they shouldn’t have to.
More more junior staff need to be equipped not only with the appropriate task-based skills, but the appropriate people-based skills too.
Can they accurately assess how to gain the trust of the stakeholders/clients in question? What behaviours and what langauge will do that job for them?
Especially when you’re working with stakeholders or clients who are not like you or who you don’t know well, it’s really worth spending time considering their needs from their perspective – rather than what you think they should have.
Consider also what behaviours will create trust between you and which will make them feel uneasy.
In essence, it’s spending as much time on planning HOW you work together as WHAT you deliver.
Do you do that? Do you lead that? Can you show the way?
Would you like a structure and some guidance so you can keep your marketing going and suffer fewer revenue troughs?
Get in touch with me and we can discuss what approach would work best for your business.
